Unit combination logos should not be inserted in place of the text identifier.The campus website design includes the primary Georgia Tech logo and identifies the department or unit in text.
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Most print applications call for either a full color logo on white or a white logo on a Tech Gold color field, to maintain consistency. Logos should be placed only on fields of primary Institute brand colors.A Georgia Tech logo should always appear on the front of any unit marketing material, providing clear space around the logo to ensure readability, and ensuring that the logo is not smaller than the minimum size allowed.If a unit combination logo cannot meet the minimum size requirement in the printable area, use the primary logo and identify the unit in text.The minimum width for a combination logo is 1.5 inches.The minimum height for the Georgia Tech primary logo is 0.25 inches.Separate the Georgia Tech logo from other page elements (other than body copy) equal to the width or the height of the word Tech or Technology in the logo. These variants would not be approved for print or digital communications, website usage, business cards, etc. For embossed or etched applications, the logo may appear in black.įor Merchandise/Apparel/Promotional Itemsįor merchandise/apparel/promotional items where the printable space or size does not allow for the official department logo, or there is no logo: the name of a campus unit, program, or initiative can be printed below any of the Institute logos.Maintain appropriate contrast between the logo and the background it is on.
Trademarks (logos or spirit marks) may not be printed on material colors that conflict with the brand standards (including red).Do not use the logo in any color combinations other than the approved ones.The logo may not be filled with any pattern or texture, including flags.The all-navy logo version may be used for one-color applications in communications but may not be printed on merchandise, apparel, or promotional items.On a dark background, the white logo version is preferred.On a light background, the Tech Gold logo version is preferred.
The symbol should appear near the bottom right of the trademarked logo.